Inspired by the stars, the sea and the magic of Bombay, a space fuelled by passion and a definitive vision to bring forth the finest talents in Indian fashion and design, found its stage in this 100-year-old pre-independence bungalow in the heart of Calcutta

This is BOMBAIM. Established 2009

Retail spaces should be carefully considered sanctuaries — they should make you feel a certain magic

Bombaim's spatial design is a modern adaptation of Art Deco, an era of scientific enquiry and experimentation, which directly correlates to founder Richa Kanoi's interest in stargazing and cosmic exploration. This formed the basis of the identity design

The sunburst pattern, a prominent detail on the store's floor, was used to develop a custom width radial that has been kept dynamic and used extensively across digital and print media

For the collaterals, consistencies were established. Tags and postcards used high resolution images of galaxies (so generously provided by NASA) and textured holographic gold foil radial

All envelopes and packets were kept a pristine white and punctuated with smart, short phrases.

These catchlines were hidden for discovery in select places, too —

It's through the process of time that you find things most intimate

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to disclose, to connect and build associations